Boozt cut about 10% of its permanent staff and said it was resizing to match the efficiencies its technology had delivered

Boozt, the Nordic online fashion retailer, announced on 13 January 2025 a decision "to realign its organisation, reflecting the growing impact of technology and the increasing adoption of AI-powered tools across the entire value chain". The release says the realignment "will result in a reduction of approximately 10% of the Group's permanent positions", carried out in the first quarter of 2025. It gives no headcount. Chief executive Hermann Haraldsson connected the two directly: "We have successfully harnessed technology to streamline operations and enhance efficiency. As part of this ongoing transformation, we are resizing our workforce to align with the efficiencies gained through these advancements." He tied the move to a long-term target of a 10 percent margin. This is an early case of a listed European retailer saying in a stock-exchange release that it needed fewer people because its tools had become more capable. It came months before the larger American announcements that made the idea familiar.