HubSpot cuts about 660 jobs, roughly 6% of staff, in AI reorganization

HubSpot is cutting about 660 jobs - roughly 6% of its workforce - as the software company "reshapes its workforce and operations around artificial intelligence." The cuts are expected to be largely completed by the end of the year. The company is also reorganizing its product and engineering operations as it expands AI across its business and customer relationship management software. HubSpot has been adding AI tools that automate work in marketing, sales and customer service, part of a broader shift among software firms toward products that complete tasks for users. The pattern is now familiar in SaaS: companies selling AI automation to customers are applying the same logic to their own payrolls, with product and engineering teams restructured rather than simply trimmed. For workers in customer-facing software roles, the risk is not only that AI handles the customer's work, but that vendors shrink the teams that built and supported those functions in the first place.