Did AI cut a quarter of Gambling.com's staff? Its own SEC filing says AI-first working made the restructure possible

Gambling.com Group, the Charlotte-based affiliate marketing company for online casinos and sports betting, told investors on 14 May 2026 that it would cut its workforce by 25% in what its first-quarter release, filed with the Securities and Exchange Commission, calls an "AI Transformation-led Restructure", expected to save $13 million a year. The company did not describe the cut as a response to its weaker quarter, although adjusted EBITDA fell 43% and it lowered its full-year guidance. It gave AI as the reason the cut was possible: "We continue to integrate AI into our workflows and are moving quickly to adopt AI as the foundational layer of how the entire organization operates. This shift to AI-first working principles enables a proposed restructure of teams," the filing says, promising "more product and marketing innovation at a faster velocity with smaller, more flexible teams." Management added that making AI "the foundation of our team structures and processes across the organization" is what allows the restructure. The filing gives a percentage, not a headcount; trade press put the workforce at about 600, which would mean around 150 jobs, but that figure is theirs, not the company's. The shape is the one Snap and Coinbase used: not "we are spending on AI" but "AI now lets fewer people do the work", said in a document filed with a regulator.